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How to Design Industry Graphics

industry graphics

How to Design Industry Graphics

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Graphics and sign companies serve primarily business-to-business (B2B) customers. However, more than half of them also serve local and regional accounts. That’s an increase of nearly 17 percent from just three years ago. That means that businesses in these verticals are enjoying some of the fastest growth rates of all segments of the industry.

Industry graphics can range from websites and brochures to packaging and point-of-sale displays. In the manufacturing industry, graphic design is particularly important, as these materials represent the company and its products. Products and services must be easy to recognize to attract and retain customers. Branding is another critical aspect of graphic design in this industry. Customers will look for brands they’re familiar with.

When designing an industry graphic, you can use existing artwork to save time and money. This type of artwork is usually composed of logos and brands that the client has already used. In such cases, you simply have to ask the client to provide the file format that you need. Then, you can use it to decorate a custom product.

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